THE OFFICE: The Headquarters is where all the ideas are born.

Here the team,after several brainstorming sessions, come up with a complete and ideal concept for the capsule/collection. All the collections must follow straight criterias in terms of communication quality and all the topics are picked following a pre-established path.

DESIGNER STUDIO: The concept, which is now packed with a full story, some visual content alongside a script and a moodboard, is brought to the Design Studio.

The mission of the designer is to translate the entirety of the concept into jewelry, she makes 3D prints of the jewels she designed and, after several tries, we are ready to start producing.

THE LAB: The 3D printed prototypes of the collection are brought to the Lab, where the artisans can start creating by hand all the stamps to bring the Fine and Demi-Fine pieces to life.

We witness the beauty of the craft every single day and still we are fascinated by the skills and the passion the artisans have in making these pieces of art.

This is by far the most onerous and laborious part of the process, it can take up to one and a half months to complete the production of a capsule, and that’s because the pieces are handmade.

PLATING LAB: Now that the backbone of the project is ready, we need to add the final touches before the detailing,this is one of the most important processes in terms of crafting, here we make sure every single piece in Gold, Silver or Brass is colored and we also assure the maximum quality by adding an anti-tarnish and anti-oxidation coating.

BACK TO THE LAB: After the plating and coating process, the pieces are brought back to the lab for the detailing, here the artisans polish, clean , control and engrave the pieces with our Fersera Signature.

BACK TO THE HEADQUARTERS: Now that the concept is brought to life and the collection is ready, there are a few more steps before it can be shipped to our beloved customers, we need to make sure every little detail is in place.

The advertising process begins as soon as we have our products, now we start creating content, and this is by far the most creative step, our designers and photographers come up with stunning ideas that are then advertised through our media profiles and our website.

PACKAGING:To bring the best experience, the Packaging must be studied and designed to reflect our mission, our story and emotions. So as soon as we manage to come up with a raw design, everything is sent to the Packaging studio where they make sure the piece is carried in the most Sustainable and Ethical box that resembles the entirety of Fersera’s Vision.

YOU! We finally have everything in place, now it’s your turn to rock the piece and level-up every outfit with our classical Jewels.

We wanted to share the OUR experience as well because we believe it’s important to create a connection with our customers.