OUR DNA

DESIGN, INNOVATION AND SUSTAINABILITY AT THE HEART OF FERSERA'S CREATIONS.

FERSERA’S TEAM

WE ARE ANDREA AND LEONARDO, YOUNG ENTREPRENEURS IN THEIR TWENTIES WHO DRAW INSPIRED BY THE ART, BEAUTY, AND CRAFTSMANSHIP HANDED DOWN BY OUR FAMILY.

AS FOUNDERS OF FERSERA, OUR JOURNEY BEGAN WITH THE VISION TO COMBINE THE TIMELESS BEAUTY OF ITALIAN ART WITH A FRESH AND MODERN PERSPECTIVE.

WE CAME ACROSS THIS ROAD WITH THE AIM OF CREATING JEWELS THAT GO BEYOND MERE ORNAMENT; WE WANTED TO INFUSE INNOVATION AND RESPONSIBILITY IN EVERY SINGLE CREATION.

OUR MISSION

FERSERA BREATHES LIFE INTO ITALY'S RICH CULTURAL HERITAGE, INFUSING IT INTO EVERY JEWEL WE CREATE.

OUR JEWELRY SERVES AS A MODERN EXPRESSION OF CENTURIES-OLD TRADITIONS AND AESTHETICS, DRAWING INSPIRATION FROM THE VAST TAPESTRY OF ITALIAN ART AND ARCHITECTURE.

FROM THE MEDIEVAL ALLURE OF CORTONA TO THE ARTISTRY AND CHARM OF THE CITY OF GOLD, AREZZO, OUR PIECES ENCAPSULATE THE SPIRIT OF THESE PLACES, PRESERVING AND CELEBRATING OUR COUNTRY'S ARTISTIC HERITAGE.

BUT FERSERA DOESN'T JUST MIRROR THE PAST — WE REIMAGINE IT. WE CAPTURE THE ESSENCE OF ITALY'S CULTURAL HISTORY, DISTILLING ITS MOST ICONIC MOTIFS AND STYLES INTO CONTEMPORARY, DESIGN-FORWARD JEWELS.

OUR VISION

"A THING OF BEAUTY IS A JOY FOREVER."

OUR VISION IS TO REINVENT THE PERCEPTION OF CULTURAL HERITAGE, TRANSFORMING IT INTO WEARABLE ART, AND BUILD A SUSTAINABLE, FUTURE-PROOF BUSINESS.

OUR INTENT IS NOT ONLY TO OFFER QUALITY PRODUCTS THAT EVOKE THE CLASSICS BUT TO TAKE EVERYTHING THAT CULTURE HAS PASSED ON TO US AND EVOLVE IT, CREATING A NEW ERA.

SUSTAINABILITY

AT FERSERA, SUSTAINABILITY IS NOT JUST A COMMITMENT —IT’S OUR ESSENCE.

BY CRAFTING OUR JEWELRY WITH SILNOVA®️, AN INNOVATIVE ALLOY MADE FROM 100% RECYCLED PRECIOUS MATERIALS, WE SET A NEW STANDARD IN ECO-FRIENDLY LUXURY.

OUR PROCESS ELIMINATES THE NEED FOR HARMFUL GALVANIC TREATMENTS, REDUCING ENVIRONMENTAL IMPACT BY 66%, WHILE ENSURING HYPOALLERGENIC, ANTIBACTERIAL, AND HIGHLY DURABLE PIECES.

WITH A BRILLIANCE COMPARABLE TO 9KT WHITE GOLD AND 20 TIMES MORE TARNISH RESISTANCE THAN TRADITIONAL SILVER, SILNOVA®️ EMBODIES OUR VISION OF TIMELESS ELEGANCE WITH A CONSCIOUS HEART. AT FERSERA, WE BELIEVE THAT TRUE LUXURY SHINES BRIGHTER WHEN IT RESPECTS THE PLANET.

INNOVATION

AN ENVIRONMENT FUELED BY IDEAS AND COMMITMENT TO MAKE A CHANGE, ALWAYS STRIVING FOR NEW TECHNOLOGIES AND PROCEDURES TO TRACE AND MONITOR OUR IMPACT ON THE WORLD.

CRAFTSMANSHIP, QUALITY AND DESIGN.

A TRUE FORM OF ART.

THE ITALIAN ARTISAN MANUFACTURE BRINGS WITH IT A CAREFUL CHOICE OF RAW MATERIALS AND A SOPHISTICATED AND DETAILED CARE AND ATTENTION TO DETAILS,

GIVING THE JEWELS HIGH QUALITY LASTING OVER TIME, AUTHENTICITY AND ORIGINALITY.

PRECISION AND PASSION IN FACT MAKE THE VALUE POSSIBLE OF THESE CREATIONS, SEEKED BY AN AUDIENCE THAT IS ABLE TO UNDERSTAND AND VALUE THIS ANCIENT PROFESSION AND SKILL.